Question 4: How did you use media technologies in the construction and research, planning and evaluation stages?

Question 3: What have you learnt form your audience feedback?

What happens in the narrative?

Anything else you would do make the narrative more convincing? 

Does it remind you of any other music video or other texts?  

                                                     Would you like to be friends with the people in the video?    

What genre of music do you think the video is appropriate for?

If you could change one thing, what would it be? 

Does the tape casset sequence work well within the video?













For audience feedback of both the print work and the video, I asked one of the members of our focus group to watch the video and then answer from questions.


Stuart Hall believed that audience take either a preferred, negotiated or oppostional readings of a media text; from Laura's reaction in the 'interview' it is clear she understood the narrative, genre and enjoyed the video, therefore taking a preferred reading of the text. Her experience of 'indie' videos already, helped her to clearly place our video within that genre, she recognised the nature setting as being typical of indie music, and described the video like those she would see on a typical music channel.

Laura watched the video the entire way through and showed surprise during the transition to nature. This re-enforces the key quote from Steve Neale that we are trying to demonstrate throughout our video 'Genre is instances of repetition and difference'.

Jake appears as a likeable character as we had hoped, reflecting that we had estimated how the audience would read the text correctly. The risk we took with using Todorov's theory of narrative paid of, as Laura was clearly able to identify the narrative without any promting from us.

Ien Ang described audience particpiation into media texts as 'becoming an even more multifaceted, fragmented and diversified repertoire of practises and experiences'. Not only did I collect feedback from one member of the focus group, but also uploaded the print work onto the group we created on facebook to hopefully gain further feedback. Facebook as a new media 2.0, is interactive, and allows us to get feedback instantly.

All of the comments left on the print work were really postive, and because they were created before the video was, they assured me that that as the video would be including the same visual themes,  and colours that the video would be well recieved aswell.



Undertaking this audience feedback has helped me realise what I would do differently if I were to do this task again. Laura suggested that some band shots performance shots would have worked well interwoven with the other scenes, and if through better planning I could have achieved this. I agree with Laura when she said that if Jake's performance was at a higher level then the overall video would be more effective; if I were to do it again from stratch, I would have chosen a band that I knew could perform in the video themselves first, and then the song afterwards.

Question 2: How effective is the combination of your main product and ancillary texts?

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Final Music Video