Wednesday, 9 November 2011
Print Research - First advert
This magazine advert for La Roux's self titled album is horizontally half a page; a lot of more indie style adverts are only a page, perhaps due to not being signed to huge multi-conglomerate record labels, and therefore can not afford a full page of advertising. Similar to the digipaks of Charlie Simpson and Ellie Goulding, it is extremely simple. There is a clear colour scheme of red, black and white, the three colours blending well together to create a striking advert; the white writing clearly stands out on the dark background, which makes it easily readable for the audience.
The advert is clearly spilt into two sides; the left which is actually the album cover, and and the right with reviews, and information. Through the use of the album cover on the advert it clearly intertwines the digipak and the album as one promotional package, and audiences who see the advert before the digipak know exactly what the cover looks like, saving them searching high and low in HMV for example. On the right hand side the reviews are symmetrically spaced, all in the centre of the page, again making them easily readable and eye catching.
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