Print Research Task - first digipak

Perhaps the most obvious feature of this digipak when first looked at is its simplicity. The long shot is used for both the front and the back; not connoting laziness on behalf of the producers but a desire to not over complicate. The front shows the singer Charlie Simpson playing the guitar; the guitar is not on the floor beside him, neither is he holding it by one end, it is clearly signifies that he plays the guitar he is holding, he is a musician, not just a singer. The guitar as mentioned before in my blog, is a clear symbol of indie music; demonstrating the genre of the music expected in the album.
The font used throughout the digipak does not remain the same; the font in which the name is written in is also a different colour to the rest, ensuring that the first text we read is the white text in thin capital letters 'CHARLIE : SIMPSON'. The colon that is placed between the artists first and last name is unusual, it is not a feature that is used in everyday English Language, and therefore this punctuation placing is weird, authentic and entropic reflecting the genre of music.
The nature background is something that is not unfamiliar to indie music genre; in both Ed Sheeran's The A Team and Ellie Gouldings Your Song, both videos have clear elements of nature in them. By placing Charlie in a very naturally beautiful setting the audience are situated to see him as a very natural, authentic artist; he is not in a night club getting drunk like many of the 'poppy' artists. Instead he is playing his guitar outside in the countryside, joined with the fact that he only appears in one picture on the entire digipak the album clearly  connotes that it is centred around the music, and not the artist.