Wednesday, 9 November 2011
Print Research - Second advert
Different to La Roux's advert Ellie Goulding's takes up the whole a4 page; this could be because she is a more well-known artist, and therefore making more money and being able to afford the whole page. However, she is still an authentic, indie artist and this is clearly visible through this advert; the reviews at the bottom are from indie music magazines such as 'the fly', clearly highlighting the audience that Ellie is targeting.
There is also a continued theme from her digipak, similar to La Roux; the lights in her hair and the font size and colour enable connection to be made to the digipak, again presenting both media texts as one promotional package.
It could be connoted from this advert that Ellie Goulding is actually more important then the album/songs; it is her name that is in the considerably bigger font, and the album title that is noticeably a lot smaller. As a reader you are automatically drawn to the bigger writing first, you are positioned to see that her name first and then show interest, therefore perhaps suggesting you are buying the album because of who the artist is, not because you are interested in the actual music.
Similar to her digipak this advert is more redundant then it is entropic; there is nothing about this advert that surprises you, however the use of colour is striking. Indie artists tend to present their work as more entropic then redundant because the audience is itself more entropic then redundant.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment