Print Research Task - Second Digipak

The most noticeable feature of this digipak is the relationship between the pictures we are being shown, and the anchorage that companies them. The album is called 'Bright Lights' and throughout the digipak we are being shown bright lights; in Ellie's hair on the front cover, out of focus behind the song titles on the back cover, and all around her body and face on the inside picture. The use of the effect of the 'lights' enables the digipak to have a clear theme running throughout, and for different elements of the digipak to compliment each other. On the front cover we are shown a picture of Ellie swishing her hair, and on the inside cover she is leaning back in a way which allows her hair to fall down her back; the lights seem to come from her hair and Ellie herself, perhaps connoting to the audience that she is the bright light that her album title refers too; the lights aren't in the background, they are within her.

A element that is both similar and different same to Charlie Simpson's digipak is the text. Unlike Charlie, who had one font and colour for his name and one font and colour for everything else, Ellie sticks to the same font and colour to whole way through. The curved writing is a lot more feminine compared to Charlie's long thin writing; the digipak as a whole is very feminine, and I believe would not appeal to both sexes at all, although her audience is not predominately male, but female, and therefore the digipak caters to that audience perfectly.

There is nothing enthropic about this digipak at all; although she is an Indie artist, and her music therefore is authentic, the digipak provided is extremely redundant. It could be said that the lights coming from her is s lightly enthropic idea, but it is not as highly enthropic as for example, putting a goat and a human holding hands on the front cover.