- keep all writing the same font and colour in both digipak and advert
- keep lighting the same in all pictures to make sure they flow together
- only use half a horizontal page for the advert (low budget artist, wouldn't use full page)
- make it redundant enough for the audience to understand, but ethropic enough to be recognisable as Indie
- simplicity is the key, don't make the page look too messy
- stick to a few key colours to use throughout the digipak and advert
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